What Is Site Selection in a Franchise?

When it comes to franchising, site selection involves finding the right location for your business. It will depend on a few factors, including your marketing budget, store size, and local competitors. So, how do you choose the best location for your business? It all starts with your franchisor.

At Smokin’ Oak Wood-Fired Pizza, we help our franchise owners navigate this process to find the best franchise locations available for their business.

Why Is Site Selection Important?

When opening a business, the three most important decisions you’ll make are location, location, and location. How else can you explain how identical stores of the same franchise business have varying levels of success?

To find the best location, you’ll need to consider your customer demographics, along with other available market research. For example, if you’re running a pizza franchise, you’ll need to choose a convenient location where you can easily draw customers to your store.

If you choose a location without heavy traffic, including vehicle and foot traffic, customers will have a hard time finding your store—and you’ll have a hard time driving business. At the same time, if your store is difficult to reach, your potential customers will probably choose the competition.

For the best results, your franchise should be located in an accessible, convenient, user-friendly location. As long as you have a product your customers want, you’ll have customers in and out of your store. Once they visit your pizza franchise, you need to give them a standout experience to keep them coming back for more.

How Does Site Selection Work?

Building a strong relationship with your franchisor is the best way to find the right location for your business. Every franchise has specific rules and regulations, and you’ll need to read your franchise disclosure document before starting the site selection process.

In many cases, franchisors conduct market research to track demographics, and they’ll share this data with franchise owners. Reputable franchisors will also tell you how the business has performed in different locations, which can help you vet your choices.

At Smokin’ Oak Pizza, we provide our franchise owners with the resources you’d expect from a world-class franchisor. From strategic site selection to negotiating the letter of intent, we go the extra mile to help our franchise owners succeed.

We also provide advisement, architectural drawings and construction guidance from our Corporate Architect for a seamless process from start to finish. In addition, to help our franchise owners prepare for their Grand Opening, we supply comprehensive ready-to-order lists for fixtures, furniture, equipment, and smallwares.

Turn Your Passion Into a Rewarding Career

Thinking about starting your own business? At Smokin’ Oak Pizza, we go above and beyond to support our franchise owners with strategic site selection, franchise marketing materials, online marketing, and ongoing support.

When you’re ready to turn your passion for food into a rewarding career, we’re here to help. Take advantage of our emerging growth brand and contact us today to learn more about our unique pizza franchise opportunity.