Why Is Digital Marketing Important to a Franchise?

If you’re looking into starting your own Smokin’ Oak Wood-Fired Pizza franchise, you may be wondering how digital marketing can help your business grow. Franchises are like any other small business in that they need to develop a foundation of trust and credibility in order to ensure that customers will want to continue doing business with them year after year.

Digital marketing through social media and other methods can help you accomplish this by getting your business’ name out there while also helping to attract new potential customers who may not have found your franchise otherwise. Here are some examples of how digital marketing can help your Smokin’ Oak Pizza franchise thrive.

Higher Brand Awareness

A strong digital marketing strategy will help increase brand awareness for your pizza franchise. This is important because potential customers are more likely to purchase from a brand they recognize. It will also increase the chance that people who may not have been aware of your franchise before now know about it and can potentially become customers.

Business Growth

In today’s digital world, a strong online presence is essential for any business hoping to grow. This is especially true for franchises, which often rely on word-of-mouth and reputation to attract new customers. By investing in digital marketing, franchises can reach a wider audience and build a stronger brand identity.

Additionally, digital marketing can be a cost-effective way to reach potential customers, since it can be targeted specifically to the people who are most likely to eat at your restaurant.

Greater ROI

One of the main benefits of digital marketing is the improved ROI compared to traditional marketing methods. With digital marketing, you can easily track your results and adjust your campaigns accordingly to get the most out of your marketing budget.

Digital marketing additionally allows you to target a specific audience more effectively, which leads to better conversions and more sales.

Cost Savings

One of the most significant financial benefits of digital marketing is the cost savings it can bring to your business. When businesses use traditional marketing methods, they usually have to spend huge amounts of money on advertising and promotions. But with digital marketing, businesses can reach a larger audience more cheaply and effectively.

Better Retention Rates

In a world where customers can literally go to any pizza restaurant for a slice, it’s more important than ever for franchises to focus on digital marketing. By using digital marketing, you can target your ideal customer and build relationships that lead to loyalty and – hopefully – repeat business.

Customers who are engaged with a brand online are more likely to stick around longer and spend more money at your Smokin’ Oak Pizza franchise.


Scalability is one of the main benefits of digital marketing. Even if you don’t have a lot of money to spend, you can still reach a large audience through digital channels. Additionally, it’s much easier to track your ROI with digital marketing campaigns, making it easier to quickly adjust your marketing strategy as needed.

Utilize Digital Marketing to Help Your Franchise Soar

Digital marketing could make the difference between lackluster sales and a full house at your Smokin’ Oak Pizza franchise. Reach out for more information via our Initial Inquiry Form if you’re interested in finding out more about owning your own pizza franchise.