According to a 2015 report, franchisees spent as much as 50 percent of their time trying to bring in business. You’re already working hard to run your business, keep your customers satisfied, and take care of your employees. So, what’s the best way to drive new business? Two words: franchise marketing.
Franchise marketing is an important tool you need to attract new customers, boost your revenue, and build awareness in your local market. Here’s how to grow your business with effective local marketing tactics.
Trying to spread the word about your franchise to a local market? Before you start brainstorming your marketing strategy, you need to research the competition. Start by taking stock of the other businesses in your area to see what you’re up against.
Once you’ve made a list of competitors, visit their websites, read their reviews, and check out their social media accounts to get a sneak peek into their digital marketing strategy. If possible, try visiting some competitors in person to try out their products and see how they operate.
When you know the local competition, you can identify gaps in their strategy. Then, you can craft an effective local marketing plan to set your food franchise apart.
Now that you know what the competition is (and isn’t) doing, it’s time to upgrade your online presence. You’re working with an established brand, and company-wide marketing efforts are already helping you build awareness. At the same time, you need to drive business to your own pizza franchise location.
Start by creating profiles with Google My Business, Yahoo, Yelp, and other online platforms. Put yourself in your customers’ shoes–how easy is it to find your business? Don’t forget to top off your online profiles with your physical location, phone number, store hours, and other essential information.
Love it or hate it, social media is here to stay. And when it comes to marketing, Facebook is a must-have for any local franchise business. It’s where your customers spend a lot of time, giving you a valuable opportunity to stand out from the crowd with click-worthy content.
Of course, you shouldn’t spend all your time on one social media platform. After mastering Facebook, try moving on to other social media channels to expand your reach.
Stay brand consistent no matter what channels you use. For example, every social media account should have the same profile picture, and you should add the same business name, address, and phone number to every profile. Small differences like “Rd.” and “Road” can register on search engines, so keep it consistent.
Thinking about opening your own franchise? You’ll have full access to professional marketing materials when you open a franchise with Smokin’ Oak Wood-Fired Pizza.
We’re here to support you through every step of the process, from developing a standout marketing plan to choosing the perfect location for your pizza franchise. Contact us today to learn more about our exceptional franchise opportunity.