Is A Pizza Franchise Profitable? (Yes, And Here’s Why)

In the new year, franchise profitability will be the top challenge for franchisees. No doubt it will keep many franchise owners up at night in an uncertain economic climate. However, while there are no sure bets, one of the best ways to ensure profitability as a new franchise owner is to back a winner. The fast-casual pizza industry is among the clear front-runners for entrepreneurs looking to be their own boss. Here’s why.

Pizza & Beer – The Perfect Match

It’s no secret that pizza is America’s favorite food. With three billion pizzas sold in the U.S.  every year, consumer demand for pizza is not slowing down anytime soon.

  • U.S. Pizza Marketing: $46.6 B
  • 93% of Americans eat pizza once a month
  • 42% of Americans eat pizza once a week
  • 18% of Americans eat pizza every single day

Pizza is so popular that local news sites and area guides regularly publish top 10 lists that declare who has the best pizza in a city or region. Pizza has been hot for a long, long time and will continue to reign as one of the supreme dining options.

And what goes better with America’s favorite food than America’s drink of choice – beer! A restaurant that serves pizza and beer checks the box for two revenue streams, but make it wood-fired pizza and a taproom wall with a variety of adult beverages, that a pizza franchise up to something much more interesting and profitable.

A self-pour taproom has been shown to increase restaurant sales. Patrons are more inclined to buy beer when they order pizza. Add wine and cocktails to the taproom and the appeal to women increases substantially – which is important, as women tend to choose the restaurant.

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Fast-Casual Pizza Franchises Are Smarter Investments

Franchise opportunities are everywhere, in all types of industries. Food and restaurant franchises are by far the most popular, and among them, fast-casual franchises are growing in popularity, bringing in higher profits each year.

By 2022, fast casual restaurants in the U.S. raked in more than $150 billion—roughly a $25 billion increase over 2019

While pizza franchises are common, only a few have the appeal of Smokin’ Oak Wood-Fire Pizza. We are the originators of the fast-casual, wood-fired pizza concept. We meet the demand of today’s consumers for the freshness of ingredients, speed of preparation, and consistent, outstanding quality. Additionally, we offer a unique dining experience with the addition of our self-pour taproom models. This combination of great food with a hands-on, interactive drink experience will turn casual diners into fans who return again and again to try new beers and new flavor combinations.

If you’re looking to back a winner as you take control of your career and future cash flow investments, Smokin’ Oak Wood-Fired Pizza offers:

  • Multiple revenue streams that pizza and alcohol provide
  • Low cost of goods sold = more buying power
  • Opportunity to buy into a growing brand while also staking your claim in an area
  • Option for different restaurant models and concepts
  • roadmap to owning Smokin’ Oak Wood-Fired Pizza franchise that goes provides strategy, training and comprehensive support from site selection to operational assistance and beyond

We’re revolutionizing the pizza industry, and we stand behind our franchisees every step of the way. Don’t just take our word for it, see what some of our franchisees have to say!

When you join the Smokin’ Oak Wood-Fired Pizza family, you’ll be part of a proven system that delivers great food and satisfies customers and franchisees alike.

Ready to learn more about owning a Smokin’ Oak Wood-Fired Pizza & Taproom location? Complete our brief Initial Inquiry Form.


There’s never been a better time to switch careers and become your own boss. Contact us to learn more about our pizza and taproom franchise opportunities.