Smokin’ Oak Wood-Fired Pizza to Open in Cedar Falls, IA in Spring 2020


900 Degree Wood-Fired Oven Bakes “Smokin Fast, Smokin Fresh” Pizza in 90 Seconds

Residents, students and visitors to Cedar Falls, Iowa will find a unique culinary destination with the opening of a SMOKIN’ OAK WOOD-FIRED PIZZA franchise in the brand new Panther Travel Plaza. The plaza will be located at 1625 West Ridgeway Avenue in Cedar Falls near the University of Northern Iowa. The new restaurant will be open seven days a week and offer patrons a new breakfast menu being introduced for this location. Guests craving a casual, family-friendly atmosphere will find a unique menu that provides the opportunity to enjoy a “Smokin Fast, Smokin Fresh” wood-fired pizza that uses only fresh ingredients. The opening date is projected to be Spring, 2020.

The creative developer behind the Panther Travel Plaza concept is area resident and community business leader Marty Rouse. He is passionate about providing local residents and travelers a solution to their hunger cravings. He believes the fresh-ingredient concept where guests can pick from 12 Signature Pizzas or build their own pizzas with unlimited toppings will appeal to all ages.  “Smokin’ Oak’s ingredients are so fresh we literally will not have a freezer in the restaurant,” said Rouse.  Guests are promised authentic, artisan pizza with no pre-processed or frozen ingredients. Smokin’ Oak’s unique wood-fired taste starts with scratch-made dough that rests for two days before baking, which creates a lighter, more digestible crust. “We’ll roast our meats every morning in our 5,000-pound wood-fired oven and chop vegetables fresh throughout the day.  We’re excited to introduce such a phenomenal concept to the community and are confident Smokin’ Oak Wood-Fired Pizza will be a welcome addition,” Rouse added.

Matt Mongoven, CEO of Smokin’ Oak Wood-Fired Pizza explained, “Since guests may be travelling at all times of the day and night, we wanted to offer a unique solution to their hunger pains!  We will offer our full menu, and are very excited to be introducing a new breakfast menu for this location!”

“Our pizzas are baked in a 900-degree wood-fired oven in just 90 seconds so the time from order to food on the table is about 5 minutes.” Options for gluten free and vegan pizza will also be available,” Mongoven shared.

Customers may also order online for take-out or dine-in. The new Smokin’ Oak Wood Fired-Pizza will begin hiring employees in early 2020.


Area entrepreneur Marty Rouse is the visionary behind the Panther Travel Plaza project. His family name is well known in the area as the owner of Rouse Motor Company Inc. in Grundy Center. The new pizza destination will be a welcome addition for students, faculty and visitors to the nearby University of Northern Iowa campus.


The original restaurant opened in 2009 and was recognized as one of the first fast casual, wood-fired pizza restaurants in the US.  Matt Mongoven, CEO of the Smokin’ Oak Wood-Fired Pizza Franchise, shared the company began franchising in 2016 and opened its first franchise location in Ames, IA in 2017. “We always knew that we had a special concept, and we are so excited to be coming to Cedar Falls, Iowa with a great Franchise partner in Marty Rouse,” said Mongoven. Additional franchise locations will be opening soon in Colorado, Minnesota and other cities in the U.S. during 2020.

For more information on the Smokin’ Oak Wood-Fired Pizza Franchise Opportunity, visit or call 800-656-0779, Ext. 1.