How to Succeed with a New Pizza Franchise

You’ve done your research and you’ve combined a sensible investing strategy with following your passion. You know that pizza is a popular food item across the United States. It’s also one that isn’t so easy or convenient to make at home. That’s why you’re ready to open your own pizza establishment, building on the reputation and proven processes of a successful and growing franchise.

Pizza is big business

How popular is pizza? The pizza industry generates over $46 billion a year in sales, and the average American eats 23 pounds of pizza every year. Most of us get our pizza through restaurants, either for take-out or dining in. Fast-casual dining is growing and will continue to do so for the foreseeable future. This leaves a lot of room for ambitious market players to deliver what others aren’t.

Pizza is so perennially popular that local news sites and area guides regularly publish top 10 lists that declare who has the best pizza in a city or region. Pizza has been hot for a long, long time and will continue to reign as one of the supreme dining options. And why not? It’s quick to make and delicious!

This is why you’re ready to invest in a pizza franchise. And Smokin’ Oak Pizza is the brand to partner with and make the most of a population hungry for the best pizza experience their money can buy.

What the major chains do well – and not so well

Mass market pizza isn’t going anywhere. Over 93% of Americans eat pizza once a month, and 13% of us eat it every day. That’s a big slice of the population. The big chains are there to satisfy that need, and over the years they’ve done a good job. However, there are areas where they could improve – and where opportunity presents itself.

Pros:

• Familiarity. Everyone knows Pizza Hut, Domino’s and the other national chains. When ordering a pizza, they’re among the first to come to mind.
• Instant gratification. The big brands dominate the market because they’ve honed a product and process that means convenience for the customer. When you need provisions for the big game or you don’t feel like cooking, mass-market pizza places are there to the rescue.

Cons:

• Consistency can vary from franchise location.
• Quality is not the best. Yes, taste is in the palate of the beholder, and we won’t deny that the major chains thrive to this day because at least some of their customer base loves their product. But we’d venture that most people aren’t eating chain pizza to savor it. 
• Dine-in experience is rare and, when available, not very good.

The major chains aren’t going to be knocked off their perch. They have their place, proven by how long they’ve endured. They’re also not our competition. We think there’s room for giving people something better than the status quo.

Smokin’ Oak Wood-Fired Pizza & Taproom stands out from the rest

Smokin’ Oak Wood-Fired Pizza & Taproom is a new concept among pizza franchises. It’s for people who love great pizza and great drinks. We satisfy that need by mastering the craft of creating wood-fired pizza, which has a flavor no traditional pizza can match. Our reputation comes from our process of creating pizzas, which includes using only the freshest ingredients.

Combine that with our self-pour taproom wall, which presents a hands-on, interactive experience that will turn casual diners into fans who return again and again to try new beers and new flavor combinations.

Smokin’ Oak Pizza appeals to markets across the United States and has been a proven success in many locations. It brings in guests who need a quick meal as well as those who want a leisurely dining experience. It also invites people to explore their sense of adventure. 

When you open a Smokin’ Oak Pizza restaurant, you’re opening a new neighborhood hangout, a meeting place for business meals, and the preferred choice for diners looking to treat their family and friends to outstanding pizza and drinks. 

For your customers, the brand means fresh, high-quality pizza delivered fast in a warm, artisanal setting. For you as a franchise owner, you’ll have an operationally efficient restaurant backed by the resources to position your Smokin’ Oak Wood-Fired Pizza & Taproom location for success.

Learn more about owning a Smokin’ Oak Wood-Fired Pizza & Taproom location by completing our Initial Inquiry Form. We look forward to learning more about you and sharing more about us.