If you have an entrepreneurial spirit, owning a franchise is a great way to build your own business without having to start from the ground up. By buying into a franchise, you will be able to benefit from having a proven business model to follow, as well as having the support services of the franchisor.
Once you decide that you’re interested in becoming a franchise owner, it’s time to consider which specific type of business would suit you best. For many people, especially those with a passion for food and people, owning a restaurant is the answer. Here’s a quick look at why food franchises are a great investment.
Solid brand recognition equals instant marketing
Consumers often prefer to dine at brand-name restaurants because, usually based on past experience, they have confidence in the quality of the food and the overall dining experience. This is true regardless of whether they are eating out in their hometown or traveling in an unfamiliar location.
When you become a food franchisee, you will benefit from having the instant brand recognition of the franchisor. The franchisor has already put in the effort to build up the brand by launching marketing campaigns and by giving consumers high-quality food they enjoy. When you open a franchise location under that brand name, your restaurant will instantly have the same brand recognition. It makes your business seem reputable and trustworthy to consumers right from the start. You won’t have to spend years toiling away to build a reputation in your local market, and you won’t have to invest as many advertising dollars.
Need-based businesses are recession-resistant
Another major benefit of purchasing a restaurant franchise as opposed to another type of franchise business is that food is a recession-resistant business. People will always need to eat, regardless of whether they have suffered a drop in income. And even if families are watching their budgets during a recession, they still typically eat out regularly.
Pizza is one example of a food franchise that will never go out of style. In fact, 14% of consumers eat pizza every single day, 43% eat pizza at least once per week, and 83% of Americans enjoy a slice or two at least once per month. Furthermore, a pizza franchise like Smokin’ Oak Wood-Fired Pizza boasts one of the lowest costs of goods sold in the industry, allowing franchisees to make a tidy profit.
Explore franchise opportunities with Smokin’ Oak Wood-Fired Pizza
Smokin’ Oak Wood-Fired Pizza is an innovative food franchise that seamlessly blends the sit-down dining and fast casual food models, while providing every guest an enjoyable experience of authentic Italian cuisine. Franchisees enjoy unparalleled support from Smokin’ Oak Wood-Fired Pizza. In fact, you’ll be working directly with the founders of the company. We value the relationships we build with our franchise owners, and we’ll be there every step of the way to support you.
Are you ready to take advantage of this emerging growth brand? Contact us today to request information.