In business, difference matters. It matters because being different makes who you are and what you do memorable to your target customer base. By being different, you stand out among a crowded field of brick-and-mortar locations that blend into the urban landscape because of their familiarity.
A powerful differentiator can be how you deliver a product or service, or the process for bringing that value to the customer. It might also be the deliverable itself — something that no one else offers.
When you’re different in any of these ways AND high quality? That puts you on the path to success in any business venture. It also gives you an advantage over the competition.
What counts as a unique franchise?
A franchise, by definition, can’t quite be considered unique. But, you can consider it uniquely relative to the overall market. For our purposes, we think a unique franchise is one that stands out because it isn’t more of the same and because it meets new needs and demands. Its locations are at the beginning of a journey that can lead to national or even worldwide fame. Think of the way a modest coffeehouse that began in Seattle in 1971 turned into a global giant because they delivered a great product and helpful customer experience. Imagine being at the start of that journey.
Yes, it’s all been done before. But history has a way of repeating itself.
According to Franchise Development Company, unique franchise ideas include those that take a non-traditional approach to food service, restaurant build-out, and start-up costs.
So how do you spot a unique opportunity that can return a satisfying ROI? Let’s look at a few questions we can ask:
Is the local market hungry for a new experience?
Some areas lend themselves more to supporting certain kinds of businesses. Customers that see themselves as unique, that see food as more than fuel, are more likely to welcome a restaurant that invites them to indulge in their spirit of culinary adventure while also offering an experience that feels welcoming and familiar.
How are similar businesses doing?
If there are similar businesses that are doing well in the area, that doesn’t mean you can’t be unique. In fact, it’s a good sign that you can be a successful competitor. You may be amazed when you see how the local population responds to a concept that delivers a product or experience with a twist that is head and shoulders above the rest. So don’t think there isn’t room for one more player in the game.
Smokin’ Oak Pizza offers the unique opportunity you’re looking for
Smokin’ Oak Wood-Fired Pizza & Taproom is an appealing investment opportunity because it is designed for mass appeal, while also giving those masses an added experience that is different from most all the other restaurants they may visit.
A big part of that experience is the self-pour tap wall, which engages patrons with the ability to sample a variety of craft beers, wines, ciders and cocktails. The tap wall is an interactive experience that will turn customers into repeated guests and fans of your Smokin’ Oak Pizza establishment.
You’ll attract the in-and-out guests that want a quick meal for the family, as well as those diners who make the time to sit and savor their meal and beverage in a warm, welcoming environment. To learn more about owning a Smokin’ Oak Wood-Fired Pizza & Taproom location, complete our Initial Inquiry Form to receive additional information.