Smokin' Oak Pizza Franchise adopts a model that leverages a tested and successful business approach, managed by skilled and passionate industry leaders. This enables franchisees to concentrate on their core strengths and operations, while still reaping the rewards and benefits of owning a thriving business in the competitive pizza industry.
Our pledge is to provide you the highest level of training, ongoing support, operational knowledge and respect as you begin your journey to opening a Smokin’ Oak Pizza franchise.
Have an introductory call with the development team.
Attend the Smokin' Oak Pizza franchise webinar.
Review the Franchise Disclosure Document.
Have a call with the Franchise Management Team.
Participate in Discovery Day at a Smokin' Oak Pizza location.
Execute the Franchise agreement.
Site selection, architectural design and construction begins.
Kick off your marketing campaign for your grand opening.
On-site training and support at your franchise location.
Host Grand Opening Day at your brand new location!
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Welcome to Smokin’ Oak Wood-Fired Pizza & Taproom in Jacksonville, FL — where bold flavor, real wood-fired cooking, and self-pour taproom innovation collide. From the beaches to the Bold City’s growing suburbs, we're redefining pizza night for Northeast Florida.
Whether you're fresh off a surf session at Jacksonville Beach, leaving a Jaguars game, or looking for a family-friendly spot near the St. Johns Town Center, this location delivers the fast-casual experience locals crave — fresh, social, and full of flavor.
Scratch-Made Pizza, Fired by Real Wood
Forget shortcuts. At Smokin’ Oak, every pizza is made from fresh ingredients and cooked in a blazing wood-fired oven that delivers the perfect crisp and char.
Every day, we prepare:
Dough made in-house from scratch
Sauces from signature recipes
Toppings sliced fresh to order
No freezers. No heat lamps. No compromises. This is how pizza is supposed to taste — smoky, crunchy, unforgettable.
A Self-Pour Taproom That Pours Personality
With 25+ rotating taps, Jacksonville guests get to explore craft beer, cider, and wine like never before — by the ounce or by the pint, with no waiting and no bartenders required.
Our taproom wall features:
Local brews from Jacksonville’s best breweries
Curated Florida-based brands
Easy swipe-and-pour access for a fun, relaxed experience
It’s the perfect setup for happy hour, game day, or weekend nights out — an experience that’s interactive, modern, and totally Jacksonville.
1. A Booming Population
Jacksonville is Florida’s largest city by land area — and one of its fastest-growing. With young families, professionals, and military members moving in, the demand for premium fast-casual options is soaring.
2. Coastal Lifestyle + Craft Culture
Jacksonville locals love bold food and quality drinks — from beachside bites to brewery tours in Riverside. Our wood-fired pizza and taproom setup fits that lifestyle perfectly.
3. Ideal Retail Locations
With proximity to St. Johns Town Center, Southside Blvd, and Nocatee, this location benefits from dense shopping, entertainment, and residential traffic — a recipe for strong footfall and repeat visits.
More Than a Restaurant — A Local Connection Hub
Smokin’ Oak is designed for more than great pizza. Our concept encourages community interaction and supports local events, fundraisers, and nonprofit causes — making it a natural hub for connection.
Whether hosting taproom takeovers, supporting school spirit nights, or collaborating with local organizations, your Jacksonville franchise can become a community staple.
Ready to Own a Franchise in Jacksonville?
With strong market fundamentals and a growing population, Jacksonville is primed for more Smokin’ Oak locations. Whether you're targeting Mandarin, Riverside, Beaches, or Northside, there’s room to bring wood-fired flavor to your part of the city.
As a franchise owner, you get access to:
A proven operating system
Turnkey support in training, marketing, and tech
A product that’s fresh, unique, and scalable
A franchise brand with momentum in Florida
Join a Growing Florida Footprint
Florida’s love for craft culture and premium fast-casual food has made it an ideal home for Smokin’ Oak. With successful operations already thriving in Brooksville, momentum is building — and Jacksonville is just the beginning.
Smokin’ Oak Wood-Fired Pizza brings the Naples, Italy pizza experience to Brooksville and Spring Hill, Florida!
Local owners, Rod and Cat Scott, are thrilled to share Smokin’ Oak Wood-Fired Pizza and Taproom with their local community. Rod says, “Wood-fired pizza has the same flavor and intensity of the original Italian pizzerias.”
The Brooksville location features the only self-serve taproom in Hernando County and is the first Smokin’ Oak Wood-Fired Pizza and self-pour Taproom location in Florida. “Our taproom features lots of local craft beers from the Tampa Bay Area and around the state of Florida”, says Rod, who proudly selected local beers to offer as part of their local taproom selections.
Rod and Cat are very involved in the local community from Brooksville to Spring Hill to Weeki Wachee, and they are always looking for ways to give back and pay it forward. They are Veteran owned and operated, which is very important to Rod. As a Wounded Warrior and an animal lover, Rod and Cat looked for ways to support both. “We have chosen K9 Partners for Patriots in Brooksville and Veterans of Foreign Wars, SSG Michael Wayne Schafer, Post 10209 as our philanthropic partnerships,” says Rod. “We are a military family that supports veterans and animals. “What better way to give back than support an organization that trains animals for veterans with PTSD and other disabilities?”
Want to join the movement? Let’s talk about bringing real fire to your corner of the First Coast.
We combine old world baking methods with fresh quality ingredients to produce our amazing wood-fired pizza. It is admired by pizza lovers across the U.S. Fresh ingredients, never frozen is not just a motto, but our way life! We’re so fresh, we don’t have a freezer!
The concept was created in 2009 as an independent restaurant with an eye on expansion and franchising the model. When Smokin’ Oak Pizza began franchising in 2017, we took those 8 years of experience and injected those learnings into the franchise model.
The pizza industry generates over $40 billion per year in revenue. The average American eats 23 pounds of pizza every year. 93% of American eat pizza monthly and 13% of Americans say they eat pizza daily!
We are not only wood-fired pizza experts, but industry leaders in restaurant operations. Our seasoned management team has significant experience in human resources, employee and management development and training, product development, branding, marketing, and financial services.
Simply put, when our Franchisees succeed, we succeed. As part of our Smokin’ Oak Wood-Fired Pizza family, you will receive comprehensive assistance and the full benefit of our management team’s extensive restaurant experience.
