As a complement to a core model, Taproom or take-out and delivery model, Smokin’ Oak Wood-Fired Pizza has introduced two ‘on the road’ options to bring our wood-fired pizza to a greater audience: a food truck and a food trailer.
The popularity of food trucks, of course found outside and in open air environments, gained in popularity. However the rise of popularity in food trucks has been rising since 2009, where the food truck business has grown almost eighty percent. By 2020, food trucks were already a billion dollar business.
There are several reasons why food trucks have gained in popularity over the years:
- Rising popularity of street food: The variety and quality of mobile cuisine is staggering and embraced by the world. From savory, upscale dinners to artery clogging deep-fried desserts, street food tastes good and this is the prime reason for why food trucks are now at the top in popularity.
- There is no doubt that, mobile kitchens are bringing farm to table concepts to cities across the world. Most of the chefs are purchasing proteins, dairy and produce from local sources and producing better food than some brick and mortar restaurants. Consumers can taste the difference between those micro greens grown down the road as compared to the salad processed in a factory.